As the House recess continues, today the Democratic Senatorial Campaign Committee is launching six-second, non-skippable YouTube bumper ads against Congressman Upton — highlighting how his Healthcare Plan will spike costs and strip coverage for hardworking Michiganders — including care for pregnancy.
Congressman Upton is the architect of the plan that the AARP says will jeopardize coverage for pre-existing conditions.
“Congressman Upton’s health care plan spikes costs and strips coverage for the middle class in order to give another handout to big insurance companies — it is a clear and telling demonstration of how Upton is pushing the agenda of the rich and powerful while hardworking Michiganders are forced to pay a horrific price,” said Democratic Senatorial Campaign Committee Spokesman David Bergstein. “If Congressman Upton does ask voters for a promotion, he’ll be running on a platform of making older Americans pay five times more for care and jeopardizing coverage for pregnancy and other existing conditions — a toxic combination that has united Michiganders of every political persuasion against it. To Congressman Upton and any other potential GOP Senate candidate our message is simple: you own this plan and voters will hold you accountable.”
“What Will The Republican Healthcare Plan Cost You?”
The DSCC is the first national campaign committee to utilize YouTube’s innovative bumper ad format during the 2018 cycle. The six-second non-skippable ads are optimal for delivering critical messages while keeping viewer attention, especially across mobile platforms. Starting immediately the ads will reach targeted voters in Michigan as part of an ongoing six figure digital buy.
As Republicans revived their toxic healthcare plan in April, the DSCC also re-launched its 30 second healthcare spot, “The Price” through Google search and Facebook advertising in 12 key Senate battleground states. The DSCC first released the spot — described as “gut punch of an ad” by MSNBC’s Rachel Maddow — in March alongside a healthcare website and a memo detailing the campaign implications of the GOP’s proposal. The DSCC also expanded its healthcare website and released targeted Google search advertisements highlighting potential Republican Senate candidate’s’ who have already voiced support for their party’s toxic healthcare Plan.
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