DSCC Launches New Digital Ads Highlighting How GOP’s Toxic Health Care Plan Fails The Jimmy Kimmel Test

Ads will reach voters in 12 states searching for information online about the Republican plan that will spike costs & slash coverage 

As Republicans continue advancing their toxic health care agenda that spikes costs and slashes coverage, today the Democratic Senatorial Campaign Committee is launching new Google search ads highlighting how the GOP’s plan fails “The Jimmy Kimmel Test” by gutting coverage for pre-existing conditions and making health care more expensive for hardworking Americans.

The ads will reach targeted voters in Arizona, Florida, Indiana, Montana, Nevada, North Dakota, Ohio, Pennsylvania, Tennessee, Texas, West Virginia and Wisconsin who are utilizing Google search terms like “Jimmy Kimmel,” “The Jimmy Kimmel Test,” “health care,” and “repeal” that are skyrocketing amongst key demographics following Mr. Kimmel’s statement Tuesday night opposing the GOP’s plan —  as well as voters searching for information about potential or announced Republican Senate candidates in their state and the GOP’s health care agenda. The ads direct individuals to the DSCC’s health care spot “The Price,” and are part of an ongoing six-figure digital buy.

An example of the ad is below:


“There’s a reason Republicans’ toxic health care agenda would hurt Jimmy Kimmel’s family and hardworking families across the country: it spikes costs, imposes an age tax on older Americans, and guts coverage for pre-existing conditions,” said Democratic Senatorial Campaign Committee Spokesman David Bergstein. “If Republicans continue to push forward with their expensive and unpopular agenda, there will be no rock GOP Senate candidates can hide under to escape the voters who will hold then accountable in 2018.”

The list of ad targets includes:

  • Arizona: Senator Jeff Flake
  • Florida: Governor Rick Scott
  • Indiana: Congressmen Todd Rokita and Luke Messer
  • Montana: Insurance Commissioner Matt Rosendale, Russell Fagg and Troy Downing
  • Nevada: Senator Dean Heller
  • North Dakota: Congressman Kevin Cramer and Tom Campbell
  • Ohio: State Treasurer Josh Mandel and Mike Gibbons
  • Pennsylvania: Congressman Lou Barletta, Jeff Bartos and Rick Saccone
  • Tennessee: Senator Bob Corker
  • Texas: Senator Ted Cruz
  • Wisconsin: Leah Vukmir, Kevin Nicholson, Eric Hovde
  • West Virginia: Congressman Evan Jenkins and Attorney General Patrick Morrisey

The Republicans’ latest health care proposal would be expensive and devastating for working families. The Kaiser Family Foundation found that the bill would allow insurers to charge older Americans up to 5 times more and hurts states “hardest hit by the opioid epidemic;” the Center For Budget and Policy Priorities found that the plan would dramatically cut Medicaid; and the Washington Post reported that the bill would gut coverage for preexisting conditions. Major patient and health advocacy organizations — including the American Medical Association, The AARP, The American Cancer Society Action Network, and The American Heart Association — oppose the GOP’s bill. 

The DSCC is working aggressively to hold Republican Senate candidates accountable for their toxic health care agenda. In March, the DSCC first launched its 30 second health care spot, “The Price,” — described as a “gut punch of an ad” by MSNBC’s Rachel Maddow — alongside a health care website. Since then, the DSCC has released Google search advertisements; 6-second non-skippable Youtube bumper ads in 9 states; full-screen Google takeover ads against Sens. Heller (NV), Flake (AZ), Cruz (TX) and Gov. Scott (FL); geo-targeted Google search and display ads around 4th of July parades and events; Pandora radio ads against Sens. Heller (NV) and Flake (AZ); and most recently, a set of six-second, non-skippable bumper flock ads against Sens. Heller and Flake and potential Senate candidates in 8 states. The DSCC is the first campaign committee to utilize Google’s innovative bumper and full-screen takeover ad formats this cycle.




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