WHAT THEY’RE SAYING: DSCC Announces “Massive $79M Ad Spend”

A wave of new reporting is detailing the Democratic Senatorial Campaign Committee’s $79 million advertising plan for this fall.

Here’s what they’re saying:

POLITICO: Senate Democrats plot $79M advertising onslaught to hold on in November
By Burgess Everett
April 16, 2024

• Senate Democrats’ campaign arm is launching a $79 million advertising plan that’s aimed at holding onto the majority this fall — alongside spending by a key party super PAC and individual candidates — according to details first shared with POLITICO.

• The committee’s plans include coordinated ad buys with candidates as well as separate radio, TV and digital ad purchases that are known as independent expenditures. 

FOX News: Senate Dems reveal massive $79M ad spend to protect majority ahead of key matchups
By Julia Johnson
April 16, 2024

• Senate Democrats’ campaign arm is sparing no expense in its bid to keep the upper chamber’s majority in November, announcing a whopping $79 million ad plan across a number of battleground states and desired pick up opportunities. 

• Initial ad reservations in the DSCC’s new campaign will be made in key electoral battlegrounds, including Arizona, Michigan, Montana, Nevada, Ohio, Pennsylvania and Wisconsin. Reservations will also be made in Texas and Florida as Democrats look to flip the seats of Sens. Ted Cruz, R-Texas, and Rick Scott, R-Fla. Each of the planned buys is expected to be for multimillion-dollar sums. 

• Together with the Majority Leader Chuck Schumer-aligned Senate Majority PAC’s previously announced $239 million in ad reservations to protect vulnerable Senate Democrats, total ad reservations boosting Democratic candidates now tops $300 million. 

The Hill: Senate Dems unveil $79M campaign ad plan 
By Lauren Sforza 
April 16, 2024

• Senate Democrats have unveiled a $79 million advertising plan to boost their chances of keeping the majority in the upper chamber after November.

• The committee’s independent expenditure will make its initial television, digital and radio reservations in Arizona, Florida, Michigan, Montana, Nevada, Ohio, Pennsylvania, Texas and Wisconsin. Michigan will have more than $11 million in television reservations, Wisconsin will have $10 million and Pennsylvania will have $8 million.

CNN: Senate Democrats and allies have plans for over $300 million in fall ad reservations
By David Wright
April 16, 2024

• All told, the combined reservations amount to $318 million, a massive reservation of fall airtime that could provide a serious boost to Democrats.

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